Co-operative Projects in Travel Technology

ABTECH Online Marketing Programme for Travel Companies

The ABTECH Online Marketing Programme is a co-operative project for travel arrangers based in the UK and Ireland. It aims to help travel companies to adapt and refine their business models to the extent necessary for them to prosper, through a developing programme of activities.

Phase I of the Programme is focused on hypertrails, ABTECH's e-directory that until summer 2008 was hosted on abta.com, and in the preceding 12 months delivered over 1 million click throughs to ABTA member web sites.

ABTECH took responsibility for the project in June 2008 and is now working with a group of travel companies to build click through levels from the various listings, offers and enewsletters featured on the site. 
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Phase II will be concerned with benchmarking Google Analytics metrics. Like it or not Google is setting the pace in the development of online marketing. After their purchase of Urchin they have embarked on a process of integrating Urchin's site stats capability with Google's online advertising projects AdWords and AdSense.

The results have been staggering - an unprecedented insight into the behaviour of online consumers as they make their way around your sites.

 The aim of the Phase II project is to allow travel companies to compare their performance with their peers.

If you are interested in finding out more about this project, please let us know here.